Bell Pottinger Public Advocacy is a strategic communications and influence agency committed to promoting positive change in every environment in which we work.

Bell Pottinger Public Advocacy (formerly Special Projects) specialises in understanding and influencing human and social dynamics in order to achieve political, social, developmental or military objectives.

Our business is conflict transformation and change management in any context, sphere or geographical location. Our expertise includes conflict and target audience analysis, research and analysis, political and electoral campaigning, reputation and crisis management, brand building, advertising, public and media relations, media technologies, and social change leadership.

We believe the ‘soft power’ of communications and influence can reduce or transform conflicts; nurture the emergence of stable, inclusive social and political orders; foster the development of civil society; advance ideas and narratives that challenge violent extremism; and manage complex processes of social, political or business change.

We advise governments, international institutions, political and business leaders across the globe. Our corporate heritage and team experience extends across more than 50 countries and 11 conflict zones, including Afghanistan, Bosnia, Kosovo, Iraq, Nepal, Northern Ireland, Papua New Guinea, Pakistan, Somalia, South Africa, Yemen and Zimbabwe.